Banking
Private Banking Group
Discreet identity for premium financial service
In private banking the uniform is not decoration; it is a signal of discretion. We designed and produced a capsule that stays composed from the first meeting of the day to the last.
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Challenge
A private banking network needed its advisers to read as one institution in every branch — authoritative without feeling dated, and discreet enough never to compete with the conversation at the desk.
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Approach
We followed how advisers actually spend a day, at the desk and in meetings, then built a compact capsule — one cloth family, two silhouettes, a strictly limited palette — and fitted it on real teams before production.
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Solution
A quiet, tailored capsule: jacket, dress and shirt in a shared cloth family, cut for long hours seated and finished with restrained detailing.
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Result
Advisers across the network now present one consistent, understated identity, in a capsule simple enough to reorder as teams change.