Industry
Banking
Banks and financial institutions.
In banking, appearance is a promise of trust. The identity has to read the same in every branch.
Challenges
- Consistency across many locations
- A look that signals discretion and reliability
- Longevity of the program over years
Solutions
- A standardised, instantly recognisable identity
- Restrained tailoring in a disciplined palette
- End-to-end rollout with reorder-ready specifications
Selected Work
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