Gaming
Grand Casino Resort
Floor identity for a gaming destination
A casino floor is a stage that never closes. We designed and produced a uniform system built for movement, light and long shifts — for a house that prefers to be felt rather than announced.
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Challenge
A gaming floor never closes: dealers, hosts, security and service staff had to be instantly distinguishable to guests while still reading as one house under stage-bright light.
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Approach
We studied the floor shift by shift, ranked each role by how visible it is to guests, and prototyped in the real lighting before choosing cloths — testing movement at the table rather than on a hanger.
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Solution
A role-coded system on a single palette: dealer waistcoats and shirts, host tailoring, and service pieces in hard-wearing cloth that keeps its finish through a night shift.
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Result
Guests read every role at a glance, and the floor holds one composed identity from the evening rush to the small hours.