Aviation
Goldair Handling
Ground handling crews across European airports
On the apron there is no room for compromise. We built a program where safety, function and brand live in the same garment.
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Challenge
Ground crews work in every weather, in high-visibility environments, under demanding safety rules — the identity had to perform before it could impress.
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Approach
We began on the apron, mapping every movement, hazard and weather condition the crews face, then engineered a layered system for visibility, safety and durability and trialled it across live shifts before rollout.
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Solution
A layered workwear system engineered for movement, visibility and durability, carrying the brand consistently across shifts and stations.
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Result
A layered high-visibility workwear system that holds the brand together across stations and seasons — built to perform first and to read as one crew in every condition.