Hospitality
InterContinental Sofia
Front-of-house identity for a five-star flagship
From the first handshake at reception to the last pour at the bar, the uniform carries the property’s promise. We designed, produced and implemented a complete front-of-house program built to be worn every day for years.
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Challenge
A five-star property needed a single, coherent staff identity across reception, restaurant, bar and concierge without losing each department's character.
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Approach
We studied each front-of-house role on site, then built a shared design language — one palette, a common family of cloths, role-specific cuts — and prototyped on real staff before committing anything to production.
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Solution
A tailored uniform system with shared materials and a restrained palette, so every team reads as one house while remaining distinct in function.
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Result
A single, coherent front-of-house identity rolled out across reception, restaurant, bar and concierge — tailored per role yet unmistakably one house, delivered ready to be worn every day.