Aviation
Fraport
Airport staff identity at scale
An airport is a city that never closes. The identity has to hold up across every hour and every role.
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Challenge
A large airport operator needed a uniform program that unified diverse roles under one recognisable identity across terminals.
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Approach
We catalogued every role across the terminals and designed a modular wardrobe whose pieces combine and recombine, so a single system could dress the information desk and the airside team alike.
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Solution
A modular system of pieces that combine across roles, so the identity stays coherent from information desk to airside.
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Result
A modular uniform system that keeps one coherent identity from landside to airside — giving each role its own function while the whole operation reads as one airport.